Branding

Finance

California Financial Advisors has over 150 years of combined successful experience. Their success comes from clients’ success and they cannot succeed without solid, trusted relationships – relationships that last from one generation to the next.

California Financial Advisors logo design and rebranding text by Sydney Simon Design.
Logo design concepts for California Financial Advisors by Sydney Simon Design, featuring three options with different layouts and typography styles labeled as Option A, Option B, and Option C.
Logo design concepts for California Financial Advisors, featuring options D, E, F, G, and H with different styles and layouts of the initials "CFA" and the full company name.
Logo designs for California Financial Advisors, featuring text and variations with 'CFA' in navy and white color schemes.
Logo design concepts for 'California Financial Advisors' using different font combinations. Includes Playfair Display, Public Sans, Futura, Radley, and Libre Baskerville.
Various logo designs for California Financial Advisors featuring "CFA" in different layouts and color schemes including blue, navy, and white backgrounds.
Color palette featuring four primary colors with names and hex codes: Midnight Sky (#292F59), Clear Lake (#689DD1), Morning Fog (#B8D2E4), and Harvest Orange (#E1973D).
Chart displaying primary color tints with four columns and varying shades. The columns are dark blue, light blue, very light blue, and mustard yellow, each at tints of 100%, 75%, 50%, and 25%.
Color swatches labeled "Secondary Colors" with Pebble (#737373), Sand (#E1D8CF), and Mist (#DAF1FF).
Chart displaying secondary color tints with varying opacities: gray, beige, and light blue, shown at 100%, 75%, 50%, and 25%. The title reads "Secondary Color Tints."
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Typography styles for a financial advisors document, featuring Lora Bold, Lora, Futura Bold for headlines, Futura for main copy, and Lora Italicized for alternative copy.
Business card and letterhead for California Financial Advisors featuring the CFA logo and contact details for a financial advisor, displayed on a surface with a pen and coffee cup.

Renovation

A&D Remodeling serves the North Side of Chicago within a 50 mile radius. They are always willing to go extra mile on home improvement to create luxurious home improvements.

Presentation slide titled "A&D Remodeling Brand Identity" by Sydney Simon, SwHaus, Summer 2020.
A list of company branding elements including Company Overview, Competitor Research, Logo, Typography, Colors, Iconography, with a note 'A&D Remodeling | Branding Guidelines 2020' in the corner.
A&D Remodeling brand identity overview featuring a modern kitchen with white cabinets, a large island with stools, and pendant lighting. The company serves the North Side of Chicago, offering general and seasonal contracting services including screen
Slide with headings for company overview, competitor research, logo, typography, colors, and iconography; part of a branding guidelines document by A&D Remodeling, 2020.
Slide featuring competitor research with logos of remodeling and construction companies, including 4Ever Remodeling, Maya Construction Group, Chicago Renovation & Development, CHI Renovation and Design, MK Construction & Builders Inc, and Mahogany Bu
Image showing a competitor research slide for Chicago remodeling companies, featuring logos of 4ever Remodeling, Maya Construction Group, Chicago Renovation & Development, CHI Renovation and Design, MK Construction & Builders Inc, and Mahogany Builde
Text listing items for A&D Remodeling branding guidelines: Company Overview, Competitor Research, Logo, Typography, Colors, Iconography. "Logo" is highlighted. "A&D Remodeling | Branding Guidelines 2020" at the bottom.
Logo design sketches labeled "A+D Remodeling," featuring various concepts incorporating serif fonts and house elements. Text describes the designs as luxurious, simple, and sophisticated. Branding guidelines for A&D Remodeling, 2020.
Various iterations of the "A&D Remodeling" logo featuring serif typography, house elements, and simple designs in black and white, labeled as digital logo iterations.
Image displaying digital logo iterations for "A&D Remodeling" using different typography styles labeled Luxury, Farmhouse, Homestyle, and Industrial with corresponding font names.
Logo for A&D Remodeling with the caption "luxurious | simple | sophisticated" and "A&D Remodeling | Branding Guidelines 2020"
Design layout for "A&D Remodeling" with font details. "A&D" uses Manhattan font, size 190 pt, kerning 50. "Remodeling" uses Raleway Thin, size 42 pt, kerning 275. Labeled "Final Selection Element Breakdown" with 2020 branding guidelines.
Text listing branding guidelines: Company Overview, Competitor Research, Logo, Typography, Colors, Iconography. Small text at bottom right says A&D Remodeling, Branding Guidelines 2020.
A&D print type guide showing different font styles and sizes, including Manhattan 64pt for display, Raleway Bold 48pt for heading 1, Raleway Bold 32pt for heading 2, Raleway Thin 24pt for heading 3, and Raleway 16pt for body text. Branding guidelines
A&D Remodeling digital type guide showcasing font styles and sizes for branding, including Display Manhattan 64pt, Heading 1 Raleway Bold 48pt, Heading 3 Raleway Thin 24pt, Heading 2 Raleway Bold 32pt, and Body Raleway 16pt. It includes sections titl
Branding guidelines slide listing topics: Company Overview, Competitor Research, Logo, Typography, Colors, Iconography. Emphasized text on "Colors."
Color palette inspirations featuring muted, neutral tones with emphasis on blues, greens, and grays from A&D Remodeling branding guidelines.
A&D Remodeling color palette image featuring four colors: Sailor Blue (#0f3a52), Mushroom (#bcaba1), Morning Dove (#a7a09d), and Alloy (#9a9b9f).
A&D Remodeling branding guidelines image with headings: Company Overview, Competitor Research, Logo, Typography, Colors, Iconography.
Set of thin black and white icons for remodeling: painting, windows, flooring, lighting, basements, cabinets. Header text about icon style matches thin typefaces.
"Thank you! Questions or concerns?" text on a simple background.

Education

Logo branding for DePaul University College of Education’s department of Leadership, Language and Curriculum and it’s seven umbrella departments.

Logo of DePaul University College of Education featuring three vertical books labeled Leadership, Language, and Curriculum above the letters LLC.
Educational program icons on a dark blue background including a globe, books, sun symbol, mortarboards, and red book, each labeled with corresponding acronyms and names such as PhD, EdD, WLE, VCE, CS, and BBE.
Logo with stylized human figures and text "EdL Educational Leadership" on a blue background.
A logo with a red book icon and the text "CS Curriculum Studies" on a dark blue background.
Logo with the letters "BBE" and the text "Bilingual-Bicultural Education" next to a sunburst design on a dark blue background.
Logo with books and lamp graphic next to the text 'VCE Value Creating Education' on a navy blue background.
Logo with a yellow globe and the text 'WLE World Language Education' on a dark blue background.
Graphic of a blue graduation cap with "EdD Doctorate of Education" text on a dark background.
Graduation cap icon with "PhD" and "Doctorate of Philosophy" text on dark blue background.
Grid of educational program icons and titles: PhD, WLE, EdD, VCE, "Find the right program for you!", BBE, CS, EdL, LLC.

Studio Work