A&D Remodeling
Branding Case Study
A&D Remodeling serves the North Side of Chicago within a 50 mile radius. They are always willing to go extra mile on home improvement to create luxurious home improvements. Specializes in remodeling for general contracting and seasonal contracting.
COMPETITOR RESEARCH
Other brands in present themselves with clunky red and blue color palettes. A&D’s clientele looks for luxury, natural logos, emphasizing black and white.
LOGO
digital logo iterations
serif type for luxury | elements of a house | simple yet sophisticated
typefaces
After finalizing the logo, I played around with different serif typefaces.
final logo selection
After finalizing the logo, I played around with different serif typefaces.
TYPOGRAPHY
print type guide
digital type guide
COLOR GUIDE
color pallet inspirations
muted, neutral, emphasis on cool colors (blues, greens & grays)
finalized color pallet
ICONOGRAPHY
thin, detailed, black and white icons to match thin typefaces
